Can I add or remove audience characteristics once my survey has launched?

Unfortunately no, but we try to include a large number of additional characteristics to watch out for, as these may be relevant in the future. We then store this information, so that if you choose to unlock them in the future, you can. 

However, we understand that things change with your brand over time. Therefore, adding variables on the go is also a possibility - just keep in mind that there will be no historical data for comparison. 

Plus, we feel that it is best to avoid messing with the initial variable setup, as this ensures we gather only the best results. 

Our model learns over time - so the more stable, the better.