What are standard audience characteristics?

Latana provides the user with a set of filters to segment the brand insights. At the core these consist of the standard audience characteristics, which are 5 sets of demographic criteria that you can use to analyse the results. Here is a screenshot from the audience builder: 

All the characteristics are included by default. Click on the links to find out more about Income, Education and Location.

Of course you can also go beyond these and add custom audience characteristics to your Latana experience.