Data Collection & Methodology

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

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How does Latana prevent fraudulent data?

Providing precise data in a timely manner is a pillar of Latana. Because we know that simply gathering survey respondents isn't enough, we utilize multiple methods to ensure the data you receive is accurate and reliable. How? By dynamically profiling each respondent using passive and active data. Some items include:

  • Cookie identification (to avoid multiple survey completes per user, including in-app completions)

  • Tracking IP addresses

  • Digital fingerprinting (device type, device ID, browser, plug-ins installed, etc.) and unique user identifiers (such as those issued by affiliate apps or websites in which our survey has been integrated)

  • Ensuring accuracy and consistency across profiling and other survey data

Want to understand data quality further? Drop us a line at hello@latana.com

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