How does Latana prevent fraudulent data?
Providing precise data in a timely manner is a pillar of Latana. Because we know that simply gathering survey respondents isn't enough, we utilize multiple methods to ensure the data you receive is accurate and reliable. How? By dynamically profiling each respondent using passive and active data. Some items include:
Cookie identification (to avoid multiple survey completes per user, including in-app completions)
Tracking IP addresses
Digital fingerprinting (device type, device ID, browser, plug-ins installed, etc.) and unique user identifiers (such as those issued by affiliate apps or websites in which our survey has been integrated)
Ensuring accuracy and consistency across profiling and other survey data
Want to understand data quality further? Drop us a line at email@example.com