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Using Latana

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

Using Latana

The radar chart visualizes brand association KPIs.

You can select three or more characteristics associated with your brand and compare them with competitor brands.

You can also visualize which characteristics respondents associate with your brand across different time periods or in different countries

How does it work?

The creation process for the radar chart is similar to the comparison and funnel charts:

Click on the CREATE button and chooses "Radar".

Then set the filters as you see fit.

Nb: all brand association characteristics are selected by default. You can adjust the selection. At least 3 associations need to be selected.