In comparison to quota sampling, Latana uses the same type of data, i.e. surveys, to build upon your custom audience characteristics. However, we break the market standard approach by utilizing MRP (Multilevel Regression & Post-Stratification) to increase the amount of data we receive from every respondent, collect information from much larger sample sizes (we start at 3,000), and to ensure we have a minimum of 20% incidence rate (600+ respondents) for even the smallest of your audience characteristics. Oh, and our model also builds upon the data we receive for every brand, becoming more precise with every cycle. In essence, we've taken nothing away from traditional quota sampling - we've simply made a few serious modifications.