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Is Latana ESOMAR certified?

Latana Brand Analytics is the child of our parent company, Dalia Research. Below you will see the answers to the ESOMAR questions as provided by Dalia Research GmbH.

1. What experience does your company have in providing online samples for market research?

Dalia provides targeted API access to profiled mobile and desktop respondents to three of the world’s top-five market research agencies, the world’s five leading online panels and the three global survey exchanges. Dalia’s respondent supply can be accessed by all buyers through its partnerships with the three leading survey exchanges.

2. Please describe and explain the type(s) of online sample sources from which you get respondents. Are these databases? Actively managed research panels? Direct marketing lists? Social networks? Web intercept (also known as river) samples?

Dalia sources from thousands of different websites and apps in 98 countries worldwide. Respondents visit their favorite mobile, tablet or desktop apps and websites and are invited to join a live-panel via a direct communication on the website or app. Those who meet pre-defined criteria, pass a quality assurance and response prediction algorithm and explicitly opt-in twice to participate in research are invited to participate in a survey. When running surveys programmed on the Dalia platform, a stratified random sampling approach is used to complete a survey.

3. If you provide samples from more than one source: How are the different sample sources blended together to ensure validity? How can this be replicated over time to provide reliability? How do you deal with the possibility of duplication of respondents across sources?

Dalia has built a technology that enables a standardized way of sourcing respondents from thousands of mobile and web-interfaces in over 98 countries. Dalia’s standardized sourcing method ensures no duplicate respondents for a single survey. Respondents are identified by digital fingerprinting technologies and device tracking software to ensure that they may register only once. Dalia thereby maintains a high-level of response quality and ensure methodological consistency across all countries.


4. Are your sample source(s) used solely for market research? If not, what other purposes are they used for?

Yes, Dalia’s sample is recruited and used solely for market, social and opinion research purposes.


5. How do you source groups that may be hard to reach on the internet?

Dalia continuously expands its partnerships with websites and apps to source groups that are hard to reach. In order to assure a large diversity in the panel base, Dalia makes sure to include niche websites/apps that focus on particular interests and demographics. 

6.  If, on a particular project, you need to supplement your sample(s) with sample(s) from other providers, how do you select those partners? Is it your policy to notify a client in advance when using a third party provider? 

Dalia will not ever supplement our sample by buying from panels, sample  exchanges or other  third-parties.

7. What steps do you take to achieve a representative sample of the target population?

Dalia puts the control to select desired target populations in the hands of the client. Respondents are selected through a stratified random sampling approach within pre-defined demographic, psychographic or other target groups. Additionally, Dalia has the ability to stagger launch times, and manage quotas according to survey starts or completes.


8. Do you employ a survey router?

Yes, Dalia employs a survey router.

9. If you use a router: Please describe the allocation process within your router. How do you decide which surveys might be considered for a respondent? On what priority basis are respondents allocated to surveys?

Our prioritization algorithm attributes a respondent to surveys based on which survey is presently the best available to their profile at a given moment (this is  evaluated based on CPI and  the recorded conversion rate). The allocation process is fully automated. The algorithms are dynamic and automatically adjust according to supply and demand across countries. 

10. If you use a router: What measures do you take to guard against, or mitigate, any bias arising from employing a router? How do you measure and report any bias?

Dalia samples from a very large pool of possible respondents. Only participants who meet all targeting requirements set by Dalia’s clients can participate in a given research project. Dalia’s data science team continuously monitors a wide range of potential sources for bias, based on active and passive data from the user workflow and system performance. 

11. If you use a router: Who in your company sets the parameters of the router? Is it a dedicated team or individual project managers?

The parameters that affect algorithmic prioritization are partially based on the parameters of clients (IR, CPI, etc.) and partially the result of the performance of the survey in Dalia’s system. 

12. What profiling data is held on respondents? How is it done? How does this differ across sample sources? How is it kept up- to-date? If no relevant profiling data is held, how are low incidence projects dealt with?

Respondents complete detailed dynamic demographic and targeting surveys, where various demographic, geographic and psychographic criteria are assessed, along with trust and quality assurance measures. 

13. Please describe your survey invitation process.

Dalia’s respondents are not invited to take part in surveys via email. Respondents are offered to participate in research in exchange for non-monetary rewards while using  Dalia-partnered websites/apps. Generic survey invitations are presented on the partner’s website without specific information on the nature of a particular research project in order to avoid self-selection bias. Once a respondent opts-in to participate in market research, Dalia informs the respondent about the nature of market research and explains that the information a respondent provides to Dalia as part of the targeting and quality assurance process will be recorded anonymously.

14. Please describe the incentives that respondents are offered for taking part in your surveys. How does this differ by sample source, by interview length, by respondent characteristics?

Dalia is promoted by our partners as a way to earn virtual currency in exchange for their time and opinions. Through Dalia’s partners respondents are offered different types of rewards, including access to premium content, in-app virtual currency, gift cards, Paypal cash, airtime, or charitable donations. The value of the reward is adjusted according to the complexity of a survey and Dalia’s partnership arrangements with websites and apps. Respondents are rewarded for every completed survey.

15. What information about a project do you need in order to give an accurate estimate of feasibility using your own resources?

Dalia evaluates feasibility based on the following criteria: time in field, countries, IR, device type (mobile or desktop), LOI, specific targeting criteria, quotas and number of completed interviews required.

16. Do you measure respondent satisfaction? Is this information made available to clients?

Dalia asks respondents to rate their survey and experience after each completed interview, and this information can be made available to clients. Satisfaction metrics are one of the key parameters that Dalia tracks in order to continuously improve the experience of its respondents and consequently, the response quality of the research projects it conducts.


17. What information do you provide to debrief your client after the project has finished?

For projects where the survey is externally-hosted, Dalia provides the client with fieldwork metrics, including the volume of respondents sent, the number of completed interviews, as well as the final status recorded for each respondent. Upon request, Dalia can share information on the demographic composition (age, gender, location) of the sample sent to the client’s survey.

For surveys hosted in its platform, Dalia furnishes the client with raw data in a standard Excel format and an interactive report dashboard.

18. Who is responsible for data quality checks? If it is you, do you have in place procedures to reduce or eliminate undesired within survey behaviours, such as (a) random responding, (b) Illogical or inconsistent responding, (c) overuse of item non- response (e.g. “Don’t Know”) or (d) speeding (too rapid survey completion)? Please describe these procedures.

“As sample providers, we do not have the ability to include data quality checks within a client’s survey, and so we have taken care to build extra processes that regularly check the quality of data our responders provide”

Dalia measures and assigns a Trust Score to each respondent during the profiling process prior to allocation to any survey. This Trust Score includes evaluation of “speeding”, random responses, inconsistent responses and other undesirable response patterns. This mechanism is complemented by digital fingerprinting technologies, blacklisting of flagged sources and dynamic screening questions based on respondent behavior.

Dalia can only monitor data quality in real-time for surveys hosted (and scripted) in the Dalia Platform. For externally-hosted surveys, Dalia encourages its partners to use services such as “True Sample” to automatically monitor response quality.

19. How often can the same individual be contacted to take part in a survey within a specified period whether they respond to the contact or not? How does this vary across your sample sources?

Respondents can only take part in surveys when logged into Dalia’s partner websites or apps. They opt-in to complete surveys that are currently targeted to them. As Dalia does not collect and store contact information, there is no capacity in the system to send out email invitations or reminders.

20. How often can the same individual take part in a survey within a specified period? How does this vary across your sample sources? How do you manage this within categories and/or time periods?

Dalia’s respondents can only take part in surveys that are currently targeted to them and meet their targeting criteria. With access to a very large pool of possible respondents, Dalia prevents users from completing a particular survey more than once, unless  specifically permitted by the client.

21. Do you maintain individual level data such as recent participation history, date of entry, source, etc, on your survey respondents? Are you able to supply your client with a project analysis of such individual level data?

Yes, Dalia maintains this data and can make it available to clients.

22. Do you have a confirmation of respondent identity procedure? Do you have procedures to detect fraudulent respondents? Please describe these procedures as they are implemented at sample source registration and/or at the point of entry to a survey or router. If you offer B2B samples what are the procedures there, if any?

In addition to the tools and measures outlined in question 18, Dalia conducts regular consistency checks and automated trap questions, blacklisting of partners with infractions, real-time monitoring of response patterns and behavior, location verification, IP address and time zone validation and other measures. Dalia does not offer B2B sampling.

23. Please describe the ‘opt-in for market research’ processes for all your online sample sources.

Dalia’s respondents are required to double-opt in before participating in a survey. The first stage of this opt-in procedure involves securing the agreement of a respondent to participate in research on Dalia’s platform.  Afterwards, the respondent is informed of Dalia’s privacy policy and specifically, how Dalia will process his/her information and for which purposes. The respondent is then actively required to opt-in again by consenting to Dalia’s management of personal data in accordance with its privacy policy. 

24. Please provide a link to your Privacy Policy. How is your Privacy Policy provided to your respondents?

As a company registered in and operating out of Germany, Dalia is regulated under strict privacy protection laws and is compliant with GDPR requirements. Dalia’s privacy policy can be found here: https://daliaresearch.com/privacy-policy/ Respondents can access this link during the opt-in procedure and throughout their sessions within Dalia’s system. 

25. Please describe the measures you take to ensure data protection and data security.

In order to ensure data protection and data security, Dalia has firewalls in place in its data center and access to all servers is done through SSL secured keys. The data is stored in Europe. Dalia’s database is protected from external access.

26. What practices do you follow to decide whether online research should be used to present commercially sensitive client data or materials to survey respondents?

Most research surveys are hosted by Dalia’s clients, who are then responsible for the security of their surveys and the relevant content.

27. Are you certified to any specific quality system? If so, which one(s)?

Dalia employs industry standard quality systems, in addition to bot detection, source monitoring, automated data quality processes, and regular screening of recruitment sources.


28. Do you conduct online surveys with children and young people? If so, do you adhere to the standards that ESOMAR provides? What other rules or standards, for example COPPA in the United States, do you comply with?

As a certified corporate member of the World Association for Market, Social and Opinion Research (ESOMAR), Dalia complies with the ICC/ESOMAR International Code on Market and Social Research and strictly adheres to ISO Standards on market and opinion research, ESOMAR guidelines, the requirements of the Children’s Online Privacy Act (COPPA), as well as the provisions of the EU General Data Protection Regulation (GDPR). Dalia does not knowingly conduct surveys among respondents under the age of 16 or the relevant age limits for market and opinion research in countries where the minimum age is higher. Dalia complies with all standards on interviewing children and young people.