What is Latana?

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

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Latana in a nutshell

What do we do?

At Latana, we help brands make better marketing decisions by delivering world-class, scalable insights. We achieve this by utilizing brand tracking and deliver these insights monthly, quarterly or biannually to your intuitive and customized dashboard.

How does this work?

We survey millions of people globally to get a pulse on how your brand is performing on its own and against competitors. To ensure wide demographic and geographic coverage, Latana targets a diverse set of 40,000 apps and websites, distributing micro-surveys every month to people living in 100+ countries.

What you get in the dashboard?

Brand Funnel

Easily see how your brand is performing and compare how you stack up against the competition in key areas.

Characteristic Heatmap

Break down your brand performance by market and zoom in to explore niches.

Comparison Graph

Follow how your campaigns are impacting brand performance over time

Campaign Tracking

Measure the impact of campaigns you are running in the real world.

Ad Awareness

See who you are reaching with your ads

Curious about our processes, features, methodology, or typical use cases? Please continue to browse our Help Center or use the search bar available :)

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the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.