For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

The Ultimate Guide to Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

What is Latana?

We regularly update and add features to the Latana dashboard, and we collect all learning materials in this organized database.

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Latana in a nutshell

What do we do?

At Latana, we help brands make better marketing decisions by delivering world-class, scalable insights. We achieve this by utilizing brand tracking and deliver these insights monthly, quarterly or biannually to your intuitive and customized dashboard.

How does this work?

We survey millions of people globally to get a pulse on how your brand is performing on its own and against competitors. To ensure wide demographic and geographic coverage, Latana targets a diverse set of 40,000 apps and websites, distributing micro-surveys every month to people living in 100+ countries.

What you get in the dashboard?

Brand Funnel

Easily see how your brand is performing and compare how you stack up against the competition in key areas.

Characteristic Heatmap

Break down your brand performance by market and zoom in to explore niches.

Comparison Graph

Follow how your campaigns are impacting brand performance over time

Campaign Tracking

Measure the impact of campaigns you are running in the real world.

Ad Awareness

See who you are reaching with your ads

Curious about our processes, features, methodology, or typical use cases? Please continue to browse our Help Center or use the search bar available :)