1. Knowledge Hub
  2. Data Collection and Methodology

What do you ask respondents?

We ask survey respondents the following questions:

For unaided brand awareness
When you think of INSERT CATEGORY OF CHOICE, which brands come to mind?

For aided brand awareness
Which of the following brands have you heard of?

For brand consideration
Which of the following brands would you consider using?

For brand associations
Which of the following do you associate with YOUR BRAND NAME?