Understanding KPIs

What is a KPI?

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. High-level organization KPIs are metrics that are measurable over-time, like Revenue and Retention. Brand KPIs work the same way, however they’re specific to brand.

Example KPIs

Under the All KPIs section, you will find all the available KPIs on your dashboard. Depending on your setup, these can include the following:

Brand Knowledge: how knowledgeable of your brand are those who are aware of it

Brand Affinity: to what extent do those who aware of your brand like your brand

Brand Associations: which imagery or attributes do those who are aware of your brand most associate with it

In the All KPIs section, you will also find any other custom KPIs you have chosen to track. These could be brand or category specific. Examples of these include Barriers/Drivers to Consider, Category Awareness and more. For more information on finding the right KPIs to track for your brand, talk to one of our team.