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What does the second-generation survey look like?

We've been working on updating our survey design to optimize it for mobile respondents and get the best possible results. Here's a walkthrough of what it looks like.

1. Unaided Brand Awareness

Note: questions 2-6 are repeated for all brands in the questionnaire 

2. Aided Brand Awareness

3. Brand Usage

Only asked for the brand if "Yes" is given in question 2.

4. Brand Consideration

Only asked for the brand if "Yes" is given in question 2.

5. Brand Associations

Only asked for the brand if "Yes" is given in question 2.

6. Ad Awareness

Only asked for the brand if "Yes" is given in question 2.

7. Brand Preference