We've been working on updating our survey design to optimize it for mobile respondents and get the best possible results. Here's a walkthrough of what it looks like.
1. Unaided Brand Awareness
Note: questions 2-6 are repeated for all brands in the questionnaire
2. Aided Brand Awareness
3. Brand Usage
Only asked for the brand if "Yes" is given in question 2.
4. Brand Consideration
Only asked for the brand if "Yes" is given in question 2.
5. Brand Associations
Only asked for the brand if "Yes" is given in question 2.
6. Ad Awareness
Only asked for the brand if "Yes" is given in question 2.
7. Brand Preference
