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Latana Knowledge Center

Everything you need to know about the best brand tracking solution in the world.

what is latana

Popular Latana Use Cases Latana in a Nutshell

getting started

Onboarding Guide Understanding KPIs Guide to the new Latana interface

using latana

The radar chart visualizes brand association KPIs.Compare Brand Tracking Data across Time Create Audience Segments

data collection

How do I interpret Margin of Error?How do you process open-ended questions?Why bother with MRP?

success strategies

Choosing the right Custom KPIs Our tips for finding your target audience/s Choosing the right segmentation/audience characteristics

Featured Article

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All Things Brand Funnel

The brand funnel is a conceptual model that represents the journey consumers take from discovery to purchase.

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Read more about the world of brand tracking.

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